Hi! Today I examine how social media helps to create an online collective identity with the trend Get Ready With Me. I dive into Identity Theory (IT) used in sociology and the concept of performance introduced by Goffman to showcase how collective identity is created. Join!
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(Podcast) Parasocial Relationships: From “Pookie Nation” to Oli London’s Marriage with Jimin (of BTS)
Have you ever been called “pookie”? Or perhaps you have encountered Prayag Mishra’s “Pookie” Tiktok or Reel on Instagram? Inspired by the new “Pookie” trend, we have explored levels of parasocial relationships in the digital environment. Join!
Continue reading...(Podcast) What Is Happening to Fashion? Digital Wardrobe
How might the digital environment transform the fashion industry in a better way? From current issues with recent Fashion Weeks to a quite newly emerged digital fashion world, my podcast will delve into issues of sustainability, ethics, and creativity. Join!
Continue reading...The Age of Influencers: Why Are We So Obsessed with Them?
Have you ever thought – who is an “influencer”? For example, a famous celebrity, aka businesswoman and media persona, Kylie Jenner shares some posts on Instagram and, suddenly, thousands admire her and are in a rush to follow her lead. Why?
Continue reading...The Evolution of Instagram: Artistic Visual Blogging
Imagination is the power. Ellen Sheidlin When Yuriy Dud, a Russian journalist, asks Ellen Sheidlin “What is power?” at the end of a 2-hour long interview, she...
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