Influencer
Do I really want to buy these jeans or did the girl on Pinterest just look very good in them?
Social media makes it hard to tell if we genuinely like something or if we’re just chasing the latest trend. Fast fashion thrives on this cycle, constantly pushing new styles that we feel pressured to buy. The result? A closet full of clothes we don’t truly connect with, all while contributing to overconsumption and environmental harm.
Continue reading...Kidfluencers: The New Generation of Child Stars
Kids are becoming social media stars, often without understanding the impact. Parents of “kidfluencers” profit from their children’s online presence, but unlike child actors, these kids lack protections. The result? A childhood turned into a performance, with lasting emotional and financial consequences.
Continue reading...Behind the Curtain: Exploring the Creator’s Craft vs. Audience Impact
NPC Streams: A New Viral Trend on TikTok Italia
Lately, TikTok has seen the rise of NPC streams. This trend has been introduced to Italy by creator Giuliana Florio, a 27-year-old girl from Naples. Every...
Continue reading...Brittany Broski: From Meme to Media Personality
The effect of TikTok bro’s on the way people look at life
Everyone that has used TikTok or Instagram knows them: TikTok bro’s. For everyone that does not know what I mean with that term: I define a...
Continue reading...The disturbing rise of toxic male role models
In the last 20 or so years the internet and use of social media has made it possible for humanity to become ever more connected, the...
Continue reading...The Age of Influencers: Why Are We So Obsessed with Them?
Have you ever thought – who is an “influencer”? For example, a famous celebrity, aka businesswoman and media persona, Kylie Jenner shares some posts on Instagram and, suddenly, thousands admire her and are in a rush to follow her lead. Why?
Continue reading...How Kylie Jenner fooled us all?
Now that I have your attention, let’s talk about how influencers subconsciously play such an important role in our lives and are convincing us into buying...
Continue reading...Filtered Reality: How Instagram Fuels Body Image Insecurities
Trend Analysis: Who is “that girl”? (part 2)
Welcome to the second part of Trend Analysis: “That Girl”! Last week I conducted an experiment where I, true to the “that girl” routine, attempted to...
Continue reading...Trend Analysis: Who is “that girl”? (part 1)
Do we all know the same George Miller?
Is it really worth it? – What do the influencers on social media tell you about a beauty product.
How modern media can change your reality
Have you ever been scrolling through YouTube, TikTok, Reddit, Twitter or any other kind of media platform and thought to yourself: “How did I end up...
Continue reading...ASMR (video)
A year ago I had a discussion with a friend about ASMR. We had very different opinions: she is a fan, she listens to sleep ASMR...
Continue reading...The wired headset has become a new retro trend! Are young people tired of AirPods?
The Wall Street Journal published a review article on the topic of AirPods. However, the article is not discussing the newly released AirPods3 this year, nor...
Continue reading...Is Subway a person? Personifying Companies Through Social Media Influencers
This blog is a continuation of a previous blog “Corporate Tik Tok”. After my research on how corporate companies are creating personas for themselves and redefining...
Continue reading...The new snake oil marketplace
Today I read a news article about Dutch influencer Donny Roelvink who apologized for recommending a cosmetic medical procedure. He had had porcelain plates added to...
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