Do We Work Out for Ourselves—or for the Media Watching Us?

Last Friday, I tried to get to USC for the 7 PM yoga class, but I couldn’t make it in time. Due to construction, the bicycle lane was closed around the center of Leiden. I took a wrong turn and then tried to find another way using Google Maps. By the time it was 18:54, only six minutes were left until the class started. It was obvious I wouldn’t make it,  but Google Maps suggested taking a shared road with cars. Since I had only been in the Netherlands for a month, I was still confused by the traffic rules, and the road didn’t look safe to me at all. I decided not to bike that way and went back home instead. 

I realized how difficult it can be to get used to the traffic rules in a foreign country. I was also very sad because I could not join the yoga class,  so I decided to do yoga with a Japanese online lesson in my room. Even though I had been eager to join in the in-person lessons, I enjoyed the online session very much. I could challenge harder poses than in the studio, at my own pace, since I could pause the video whenever I wanted. And because the class was in my first language, it was much easier to focus.

However, as soon as the video ended, and I closed my laptop, I felt lonelier than when I would have after an  in-person class.  My body and sense of reality returned, and I realized there was no real yoga instructor- just a video I could play back as many times as I wanted. My yoga teacher had my laptop. 

Thinking about the relationship between exercise and the media, it’s striking how digital media has become deeply embedded in sports and fitness today. It’s not too much to say that the media leads our exercise. Looking back, I see that the media makes our exercise both more individualistic and more global at the same time. 

For example, your number of steps you take each day is automatically recorded if you use an iPhone. You rely on a timer or clock for workouts, listen to music on your phone, Apple Watch or music player while running, record yourself in the gym, and track how many kilometers and minutes your train. Fitness apps and  Youtube workout channels guide us with programs, and sometimes even push us to compare ourselves with others. 

Why has the media penetrated exercise so deeply?  Why do we feel we need it? What makes our workouts better because of it? The media makes our exercise individualistic, yet at the same time,  it connects us by encouraging us to do the same poses, follow the same routines, or imitate the person on the other side of the screen. 

With media, we stay motivated to exercise and maintain healthy habits for a certain period. It feels like a virtual coach shouting, “Keep moving! Just 30 days, just one month, just three weeks!”—as if change were that simple, even though there’s no guarantee. The problem is that we might also become too obsessed. The media often promotes positive body image, thin idealisation, and body consciousness.  Has the way we view a “positive” body changed because of social media? Deep down, we already know the answer: it’s about balance. We should care less about other people’s bodies and how often they exercise.

We can not live without the media eventually. When we finish exercising, we close the app, stop the video, or take off the smartwatch. At that moment, our consciousness returns, and it feels like we’ve gone back to reality, even though we never left.  But how does the digital media make reality feel different? When you put the device aside, do you feel more alive, more lonely, or no difference at all? And in the end, are we exercising for ourselves—or for the media that watches us?

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Sources

https://www.psychologytoday.com/us/blog/love-digitally/202201/does-social-media-influence-the-motivation-to-exercise

https://insights.daffodilsw.com/blog/guide-to-launch-an-online-yoga-studio

https://www.nike.com/nl/nrc-app

https://www.healthfitnessrevolution.com/10-free-home-workout-programs-on-youtube

https://www.scmp.com/lifestyle/health-wellness/article/3080988/not-motivated-work-out-home-get-help-youtube-and