The World Art Brain

The Origins of the World Brain

The concept of the “World Brain,” envisioned by H.G. Wells, refers to a global network for sharing knowledge, aiming to democratise information and foster collaboration. In today’s digital age, this idea has profound implications for the art world, particularly in terms of integrating class systems and transforming the development of art. Historically, art has often been a reflection of societal structures, shaped by class divisions, wealth, and patronage. However, the rise of the World Brain offers new pathways for artists, allowing them to transcend traditional barriers.

A portrait of Federico da Montefeltro, Duke of Urbino (l. 1422-82 CE) by the Italian Renaissance artist Piero della Francesca (d. 1492 CE). c. 1470 CE. (Uffizi, Florence)

A Historical Overview

Historically, art production has been closely linked to the class systems of the time. Wealthy patrons—such as royalty, aristocrats, and the church—funded artists and dictated the themes and styles that dominated artistic movements. This relationship often limited artistic expression to the tastes of the elite, sidelining voices from lower socioeconomic backgrounds. For example, the grand works of the Renaissance were commissioned by affluent patrons, such as Federico de Montefltro, creating a culture where art was primarily a reflection of wealth and status.

Digital Democratisation

The emergence of the World Brain, facilitated by the internet and digital platforms, is transforming this dynamic. With online galleries, social media, and crowdfunding platforms, artists from diverse backgrounds now have the ability to showcase their work to a global audience. This democratisation of access allows previously marginalised voices to emerge and contribute to the cultural narrative, challenging the historical dominance of class in art production.

Technological Advancements

Technological advancements have played a crucial role in this transformation. The printing press allowed for the mass production of art and literature, while photography revolutionised how people perceived and engaged with visual culture. Today, digital tools enable artists to experiment and share their work with audiences directly, bypassing traditional gatekeepers. The World Brain provides a space where artists can not only display their work but also engage with their audience, fostering a sense of community and collaboration.

Andy Warhol at work on a silkscreen painting. 1964, The Silver Factory By Ugo Mulas.

NOWNESS is renowned for showcasing avant-garde films and visual art, often promoting the work of emerging artists, filmmakers, and creators from diverse cultural backgrounds.

A Global Artistic Dialogue

The World Brain facilitates cultural exchange, allowing artists from different backgrounds to influence one another and create a more diverse artistic landscape. As ideas and styles circulate across borders, we witness the emergence of hybrid forms of art that reflect a globalised world. This interplay enriches artistic practices, encouraging innovation and expanding the definition of what art can be.

A More Inclusive Future

The World Brain not only transforms how we access and share knowledge but also reshapes the landscape that access. As access to information and resources becomes more equitable, the potential for greater representation and recognition of diverse voices grows. This evolution is essential for fostering a vibrant and inclusive art community that reflects the richness of human experience.