Are Influencers the Modern Day Merchant?

Hello everyone! This is a video I created discussing how social media influencers have become the modern day merchant! I hope you enjoy!

Images sourced from: 

https://www.insider.com/kim-karadshian-appetite-suppressant-lollipop-instagram-apology-2018-5

https://www.nytimes.com/2016/08/30/business/media/instagram-ads-marketing-kardashian.html

https://pagesix.com/2017/10/31/has-kim-k-actually-tried-this-product-shes-been-shilling/

(All other images were screenshots or screen recordings taken directly from the influencers’ social media platform.)