(video essay) This Message is For You: When Spirituality Enters TikTok

I have been thinking about the relationship between digital media, especially TikTok, and spirituality for a while now. How does spirituality change when mediated by the algorithms of a profit-oriented platform? Is TikTok good for the matters of god, spirit, and growth? If this video has found you, this message is for you, please enjoy!

Let me know in the comments what you think about it. How do you find spirituality within the framework of TikTok?


I mentioned Gabi Abrão, her tag on social media is @sighswoon. You can find her reflections on the girlhood discourse here.

If you are interested in the #witchtok content, you can find it here.

Bohra, Neelam and AJ Willingham. “‘WitchTok’: Amid uncertainty, a new fascination with astrology and the occult bubbles up.” CNN, August 19, 2021.


Gallo, Mia. “Astrology’s rise to popularity in the era of TikTok.” The Review, March 11, 2021.

Marshall McLuhan. “The Medium is the Message.” In Understanding Media: The Extensions of Man, 8-30. London.

Patridge, Esme. “When Spirituality Meets TikTok: Gen–Zs Answer to Religion.” Theos, June 9, 2021.

Pitcher, Laura. “Can the algorithm ever be spiritual?” i-D, May 17, 2022.


Urban Dictionary. Dr. Carey Perkins. “Spiritual Bypassing.” Published January 12, 2022. https://www.urbandictionary.com/define.php?term=Spiritual%20Bypassing