(Video Essay) How Does Get Ready With Me Create an Online Collective Identity?

Hi! Today I examine how social media helps to create an online collective identity with the trend Get Ready With Me. I dive into Identity Theory (IT) used in sociology and the concept of performance introduced by Goffman to showcase how collective identity is created. Enjoy!

Let me know what you think in the comments below!


Allaire, Christian. “TikTok’s ‘Get Ready With Me’ Videos Are a Comforting Phenomenon.” Vogue, January 4, 2023. https://www.vogue.com/article/tiktok-get-ready-with-me-videos

“Collective Identity | Definition, Theory & Examples.” n.d. Study.Com. https://study.com/academy/lesson/what-is-collective-identity-definition-theory-examples.html#:~:text=Collective%20identity%20refers%20to%20a,that%20goes%20beyond%20the%20person.

Bullingham, Liam, Vasconcelos, Ana C. (2013). “The presentation of self in the online world: Goffman and the study of online identities.” Journal of Information Science 39, no. 1 (2013): 101-112. https://doi.org/10.1177/0165551512470051

Davis, Jenny L., Tony P. Love, and Phoenicia Fares. “Collective Social Identity: Synthesizing Identity Theory and Social Identity Theory Using Digital Data.” Social Psychology Quarterly 82, no. 3 (2019): 254–73. https://www.jstor.org/stable/48588950.

Music used in the background:

BoDleasons, “LoFi Chill (Medium version).” Downloaded from Pixaby. https://pixabay.com/music/beats-lofi-chill-medium-version-159456/

Media used in the video:

Klevzhits, Anna (@aqlevv). Instagram Reels. September 4, 2023. https://www.instagram.com/reel/Cwx7nRuIfOH/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

Photographs used from Google Image Search with Creative Commons License.

  1. Identity, Alpha Stock Images, https://www.picpedia.org/handwriting/i/identity.html under Creative Commons License 3.0.
  2. Komplotan, Doodleprojects, https://www.deviantart.com/doodleprojects/art/komplotan-95322813 under Creative Commons Attribution-Noncommercial 3.0 License.
  3. Group of People Having Fun Together Under the Sun, Helena Lopes, Pexels, https://www.pexels.com/photo/group-of-people-having-fun-together-under-the-sun-708392/
  4. Image – Public Domain, https://www.rawpixel.com/image/6744074/vector-public-domain-woman-people.
  5. A Dance Performance, Reinhard Wolf, no changes were made, https://commons.wikimedia.org/wiki/File:A_Dance_Performance_%28249589763%29.jpeg under Creative Commons License 3.0.