https://video.leidenuniv.nl/media/t/1_ve19g89d
This video essay is by Kayra Gunduz, talking about how social media has transformed the idea of self-improvement into performance. The video refers to how platforms and algorithms shape what “growth” looks like, turning personal development into an aesthetic content. Also talks about self-presentation and medium theory. The aim of the video is to invites the viewers to question whether real progress may exist off-screen.
All of the short clips from: https://www.pexels.com/
Background music from: Movavi Video Editor
“The Medium is The Message” quote by Marshall McLuhan: https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf
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