As mentioned in previous videos, Instagram has become a place where pets can become influencers. Pet accounts can even make money with well-known brand partnerships. The question is why pets are more popular than people?
Researching on why pets are more popular on Instagram, I found the main reason is due to pets being considered neutral and there are no negative reactions when people see them. Having positive reactions to posts containing pets for brands has shown an increase in site traffic and some revenue. An example of this was when Sotheby’s featured a photo on an upcoming exhibition that included a piece from artist, William Wegman, posted below. According to an article, the engagement on this particular post went up over 200%.
With more pets becoming brand ambassadors The Dog Agency was opened in order to help pet owners manage negotiations for their pets with brands in order to get the best compromise for both parties. Some pet influencers can make as much as $15,000 (roughly €12,600) per post that is featured on their page, while stories are worth a couple thousand dollars. Those paychecks are generally reserved for the influencers having a million or more followers. Other agencies have started to take on pets as their clients due to the pet influencer marketing industry becoming a multimillion-dollar revenue in recent years. My personal opinion, I would say do your research on an agency and always remember to be an advocate for your pet. In an interview with the founder of The Dog Agency, Loni Edwards, stressed that she would not take on clients that showed they got a pet only to make money. A few other articles referenced having a natural transparency with the pet and brand interaction is what made the photos more liked because they are so relatable to the viewers.
So now that a pet has cute content, a following, a great caption that helps to emphasize its personality, the next key thing is hashtags #. Though hashtags started on Twitter it has become a big thing promoting content on Instagram. According to the algorithms used by social media sites, having hashtags is an easy way for users to interact with content. As seen with trending hashtags it reaches a worldwide audience in a very short amount of time. That being said, it is recommended not to use too many hashtags because then it becomes too cumbersome for viewers to engage with. I know I have seen posts with so many hashtags I gave up trying to engage with it and I am guessing I am not the only one.
Enjoy interacting pet posts whether they are influencers or not 🙂 And remember not all pets are dogs or cats, they can be any animal that is considered part of the family.