The artist Jungle and how their music videos enhance/change the listening experience

A couple of weeks ago we were discussing music as a form of digital media, and the topic of music videos came up. Many artists have music videos done to accompany their music, whether it be a massive artist or even a small and up-and-coming artist. I think this is often done to increase revenue and expand across different forms of digital media, to (perhaps for lesser-known artists) get out there and reach a larger audience. This is not always the case though, as many artists may use music videos to help tell a story, a narrative that perhaps may not be clear in the music itself. One artist and set of music videos that I find differs from these reasonings is Jungle’s latest music videos for their newest album Volcano. One of their songs from this album has recently been circulating social media, along with a snippet from their music video, Back On 74. Jungle is a British electronic music project and band founded by the music producers Josh Lloyd-Watson and Tom McFarland in 2013, having since released four albums.

All of Jungle’s music videos are heavily oriented around dancing which aids in telling a story. When watching the music videos it almost feels as though the music is accompanying the dancers. However, as the music video progresses one becomes aware of all the little notes and beats that are hit, simply by watching the way these dancers move. The choreography is intrinsically linked to every aspect of the music, allowing the audience to, in a way, visualise the music; the choreographer Shay Latukolan says that he lets the music guide him when choreographing.

The music videos for the album Volcano, share the same setting and when watching them all together they tell one large story, creating a visual album like a movie. Typically we rely on the lyrics to tell us the story, if there is one, and seldom the music itself. This brings me back to what I was saying earlier about telling a story and the role of music videos. The entire dance performance is also shot in one entire take and without this music video, the listener would not be able to tell that there is a narrative being told, and what it is, a love story. What I find more significant though is that the listener also wouldn’t be able to (or find it difficult to) interpret the music differently, in each and every individual aspect. After having watched the music videos, I can’t remember what the music was like before listening to it, as I now have a deeper understanding of it. If you haven’t already, do listen to the music and watch the music videos (try listening to it before watching the music videos), and let me know if you too found that it gave you a different interpretation of the music.


Vargas, Steven. “What Makes a Dance Infectious? Ask the Choreographer behind 2023’s Hottest Moves.” Los Angeles Times, Los Angeles Times, 30 Aug. 2023,

McLuhan, Marshall. “The Medium is the Message” In Understanding Media: The Extension of Man, 8-28. Critical ed. Corte Madera, CA: Gingko Press, 2003