Bluesky: The New “Old” Twitter

Twitter is arguably one of my most used social media platforms. I was, sometimes still am, an avid user and would tweet every little thing that I found worth tweeting. However, my attachment to Twitter has changed drastically since Elon Musk bought the company. Now Twitter, also known as X (which for the sake of the blog, I will be referring to the platform as) has been under scrutiny for its newer features implemented by Musk. Recently, X announced that people you block on Twitter will still be allowed to view your posts though they cannot interact with them.1 Before this, X had also made questionable changes that made a lot of its users frustrated with the app and this resulted in some users leaving the platform to a newer application called Bluesky.

A Brief History of Bluesky

Bluesky was initially a project developed by Twitter’s former co-founder, Jack Dorsey. His idea was to make Twitter an open and decentralized standard for social media that would give users more control over their data and experience.2 The initiative ultimately fell through because of Twitter’s existing framework and design that weren’t able to concede with Dorsey’s idea of a decentralized network. Eventually, (though not entirely related) Dorsey left Twitter and moved on to different ideas, which allowed him the time to flesh out his previous idea of a decentralized social media, hence the shift to create a new platform called Bluesky.3

Assessing Bluesky

After learning more about Bluesky, I decided to give it a go. I immediately noticed the similarity of both platforms’ User Interface; the layout and color scheme are almost identical. It felt like I was navigating ‘old’ Twitter filled with different handles. The main difference is that when you first start making your account, Bluesky lets you ‘choose’ your algorithm; you can suggest what you like, and also control your data and online experience. Other than that, I felt like it functions exactly like Twitter.

Screenshot of X (left) and Bluesky (right)

The app is relatively new and currently has 24 million users, thanks to the sudden spike in downloads after the 2024 US election.4 With Musk’s new policy and misinformation that is still widely spread in X, I wouldn’t be surprised if more users started to migrate to Bluesky. However, for now, none of my close mutuals were migrating to Bluesky, so after a few weeks of joining, I still couldn’t fully let go of X.

Further Thoughts

I suppose that Bluesky’s vision can change our view of what it means to use social media, especially in handling our data and experience. Yet, I doubt the general public would care much about the vision itself; with all the changes that were made, people are, for whatever reason, still staying with X. Some for the sake of old community, nostalgia, or even to find new ways to monetize their posts. Kind of like your friend and their toxic ex, it’s hard to leave something you have been so familiar with, even if that move is to something better. Nevertheless, I will still keep tabs on Bluesky’s further development. Will it become the ‘better’ Twitter? or will it stay insignificant throughout its run?

  1. https://x.com/XEng/status/1846605254864888180 ↩︎
  2. https://www.cnbc.com/2019/12/11/twitter-ceo-jack-dorsey-announces-bluesky-social-media-standards-push.html ↩︎
  3. https://www.receptional.com/articles/new-social-media-star-bluesky/ ↩︎
  4. https://www.wired.com/story/big-interview-jay-graber-bluesky-2024/ ↩︎