This video essay explores how TikTok has evolved from a social media platform into a search engine, shaping how users seek and trust information. It examines how algorithms, relatability, and perceived authenticity influence what is seen as credible knowledge online. Drawing on platform theory and personal reflection, the video questions how this shift affects our understanding of truth, expertise, and learning in digital media culture.
Images from TikTok, videos from https://www.pexels.com/.
Theoretical references include José van Dijck (The Platform Society) and Pew Research Center research on social media and information use

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