On previous few blogs, I have been writing about how traditional media theory has been affected by the digital media, especially the new media. For today’s blog, I will be briefly introducing new factors that are added with new media’s rise. <Interactivity> The first and most obvious change is the interactivity. Before new media, the traditional media only allowed one-way communication. However,…
On the last blog post, I have talked about the Cultivation Theory and how it has changed. Today, I will be talking about the Spiral of Silence model and its modifications due to digital media. <What is Spiral of Silence?> Spiral of Silence model explains that people (the public) stays silent due to the fear of isolation, if their opinion differs from…
In the previous blog, I have written a post about what Agenda Setting is, and how the traditional Agenda Setting theory has changed with the rise of digital media. Today, I will be writing about the Cultivation Theory. <Cultivation theory> Cultivation theory especially came out when the television technology has developed to the point where every household had one television.…
Since the rise of new media, the media academia has struggled to follow the new spectrum of possibilities. They had to reassemble almost every theory based on traditional media as new media changed the position of users so much. Throughout a few series of blogs, I would like to introduce briefly how these changes took place, by explaining both the original…
During the process of writing blogs I realized that there is so much that we take for granted nowadays. Several pieces of digital structure have been normalized, people don’t think about them anymore. Additional to the fact that we don’t think about them anymore, we can also no longer imagine our lives without them. This is what I thought when I was…
“A sleek, humanoid shape dressed in misty blue robes leaps out at you, daggers drawn. As you pull out your weapons, you hear arrows thud into armor, shield and friend alike. An ambush. – I want you all to roll initiative.” I overhear my boyfriend talking to his friends who are all sitting at the dinner table. You might wonder what this…
It’s the summer of 2012. While all the other teens are outside playing at the pool I’m scrolling through the latest news, but not just any news. No, I’m checking to see which K-Pop groups I like are having comebacks and bringing out new songs. One headline catches my eye: “PSY comes back to the K-Pop scene with his newest song: ‘Gangnam…