Iām not sure if youāve heard, but something extraordinary happened this weekend. On Saturday, the 12th of October, Eliud Kipchoge became the first person in history to run the marathon distance (42.2KM) in under two hours; clocking a time of 1 hour, 59 minutes, and 42 seconds in Vienna and beating the targeted time of 1 hour, 59 minutes, and 59 seconds. Itās difficult to overstate just what a feat this is ā breaking the two-hour marathon time has long been seen as one of the last hurdles in athletics, even as other barriers in the sport have been broken over the years (Roger Bannisterās four-minute mile and Usian Boltās 9.58-second 100 metres are the two most notable examples). This isnāt the first time Kipchogeās had a crack at running the marathon distance in under two hours ā the Kenyan had previously attempted to do so as part of Nikeās ā#Breaking2ā project in 2017, coming tantalisingly close at the Monza race circuit with a time of 2 hours and 25 seconds.
Both the Nike endeavour and this latest attempt, sponsored by petrochemical company Ineos, share a noteworthy feature ā they donāt stand as official records as they arenāt recognised by athleticsā governing body, the IAAF. There are several reasons for this, chief amongst them being that the events werenāt open competitions and that they both made use of a rotating team of pacemakers. As such, the official marathon world record ā set by Kipchoge in the 2018 Berlin Marathon ā still stands at 02:01:39. The man himself, however, insists that setting an official record was never the point of the attempt; across Ineosā documentary series on the project, heās repeatedly insisted that what he wants to do is to show that āno human is limitedā.
The conditions within which the event was organised left no detail unattended. Naturally, its circumstances were optimised to aid Kipchoge in his attempt to run a sub-two hour marathon; but the āartificialityā of details from the use of pacers and a pace car to the Nike shoes worn by the athletes mean that the cynics and purists will disregard Kipchogeās achievement. There will also be others who question Ineosā sponsorship of the event as an attempt to foster good publicity for the company. Indeed, its media teamās relentless use of social media to promote the event ā which has Ineosā name featured prominently ā has brought a sort of artificiality to the event, which, in my opinion, is in diametric opposition to Kipchoge the man. In interviews and videos, he comes across as a humble, down-to-earth person, whose steely determination shines through when discussing the possibility of him breaking the two-hour mark.
Of course, one could argue that this persona is a part of the curated image that his team have worked to maintain, which is undoubtedly influenced by the repeated rhetoric of the challenge as an attempt to secure an achievement for all mankind. Itās something that I think Kipchoge does believe ā heās compared to going to the moon ā but having followed the challengeās progress over the past couple of months, the more cynical part of me canāt help but think that the mantra has also been used to reinforce the positive publicity around the event, and by extension, the sponsors affiliated with it (Ineos, Nike, and Dutch sports management company GSC have recurring branding placements throughout the website and documentaries). The very prospect of Kipchoge breaking the sub-two hour barrier in Vienna was the textbook definition of a well-executed publicity stunt, with the Ineos media team was meticulously keeping its social media channels and website up-to-date in the lead-up to the event.
(Besides the aforementioned documentary series, the challengeās website featured segments like āEliudās Diaryā, offering an insight look into Kipchogeās preparations for the challenge; a āTeamā section giving an overview of Kipchogeās personal team and the pacemakers assisting him; they even had merchandise for sale. Third parties also got involved ā the official Olympic YouTube channel published a video on Kipchogeās pursuit of the sub-two goal, and Runnerās World Nederland hosted a watch party for the event.)
However, this isnāt meant to take away from Kipchogeās achievement at all ā I believe that itāll capture the imagination of the world over for generations to come. 4.3 million people watched Ineosā livestream of the entire 1:59 challenge, and tens of thousands more tweeted about the event.
I think that itād take a heart of stone for even the most adherent of purists to not recognise the monumental nature of Kipchogeās accomplishment, its unofficial status notwithstanding. At a 2:50 per minute pace, or 21 kilometres per hour (you can find all the numbers here), all the marginal gains in the world wouldnāt have made a difference without an athlete as gifted and as mentally resilient as Kipchoge. I may still be slightly cynical about the behind-the-scenes of the challenge, but at the end of the day, Iām embracing the spirit, inspiration, and message that Kipchoge and his triumph have brought to so many people around the world ā no human is limited, and ātogether when we run, we can make this world a beautiful worldā.Ā
Extras:
Ineosā race report on the event;
Wiredās video on the science behind #Breaking2;
People trying to run Kipchogeās world marathon record pace;
A funny post from Kipchogeās Instagram account because he honestly seems like such a swell guy.
Great post! I think it really attests to way technology can further push humanity over what used to be set limits none could overcome. That being said, the way it was promoted and managed was also a very typical ( yet it couldn’t be done without the sponsorship and that does com with a price).