Author page: gloria701

Differences that Occurred Due to New Media

On previous few blogs, I have been writing about how traditional media theory has been affected by the digital media, especially the new media. For today’s blog, I will be briefly introducing new factors that are added with new media’s rise. <Interactivity> The first and most obvious change is the interactivity. Before new media, the traditional media only allowed one-way communication. However,…

Spiral of Silence

On the last blog post, I have talked about the Cultivation Theory and how it has changed. Today, I will be talking about the Spiral of Silence model and its modifications due to digital media. <What is Spiral of Silence?> Spiral of Silence model explains that people (the public) stays silent due to the fear of isolation, if their opinion differs from…

Cultivation Theory

           In the previous blog, I have written a post about what Agenda Setting is, and how the traditional Agenda Setting theory has changed with the rise of digital media. Today, I will be writing about the Cultivation Theory. <Cultivation theory>            Cultivation theory especially came out when the television technology has developed to the point where every household had one television.…

Agenda Setting

           Since the rise of new media, the media academia has struggled to follow the new spectrum of possibilities. They had to reassemble almost every theory based on traditional media as new media changed the position of users so much. Throughout a few series of blogs, I would like to introduce briefly how these changes took place, by explaining both the original…

Power of Visual Metaphor

I have prepared two claims. First regarding gender roles: gender should not choose roles, and second regarding working conditions: women must work hard to reach equality in work force. For the first message, I am asserting that gender should not be the key factor in assigning roles. I believe that it is time to break the old stereotype of gender roles. And…

Digital Media, A Connection or Separation?

A few days before, I was reading a ‘Webtoon’ (online cartoon) called Collage Journal (대학일기). This particular episode depicted people playing Pokémon Go, which is a mobile game that offers players an opportunity to catch a Pokémon through online platform. In this episode, people were gathered in a park to help each other and work together as a group. The age range…

Development of Media and Violence

Nowadays, as media exposure to children is reaching its highest peak with the rise of digital media, media violence is often used to attract audiences. As studies proceed on media violence, it is slowly being proved that the media programs that contain violence can negatively affect children’s well-being. When children are exposed to violence continuously, their sympathy towards victims gets less intense.…

Digital Media-Liberation of Cultural Contact

Avengers, Fantastic Beasts, Incredibles. These are the most popular movies in Korea for the past few months. As we can see, the development of media has allowed different cultures to contact and merge. As liberation of time and space of culture has happened, communication between cultures is now inevitable. A good example would be Youtube channels that focuses on introducing foreign cultures.…