On previous few blogs, I have been writing about how traditional media theory has been affected by the digital media, especially the new media. For today’s blog, I will be briefly introducing new factors that are added with new media’s rise. <Interactivity> The first and most obvious change is the interactivity. Before new media, the traditional media only allowed one-way communication. However,…
On the last blog post, I have talked about the Cultivation Theory and how it has changed. Today, I will be talking about the Spiral of Silence model and its modifications due to digital media. <What is Spiral of Silence?> Spiral of Silence model explains that people (the public) stays silent due to the fear of isolation, if their opinion differs from…
In the previous blog, I have written a post about what Agenda Setting is, and how the traditional Agenda Setting theory has changed with the rise of digital media. Today, I will be writing about the Cultivation Theory. <Cultivation theory> Cultivation theory especially came out when the television technology has developed to the point where every household had one television.…