Have you ever thought – who is an “influencer”? For example, a famous celebrity, aka businesswoman and media persona, Kylie Jenner shares some posts on Instagram and, suddenly, thousands admire her and are in a rush to follow her lead. Why?
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How Kylie Jenner fooled us all?
Now that I have your attention, let’s talk about how influencers subconsciously play such an important role in our lives and are convincing us into buying...
Continue reading...Filtered Reality: How Instagram Fuels Body Image Insecurities
Trend Analysis: Who is “that girl”? (part 2)
Welcome to the second part of Trend Analysis: “That Girl”! Last week I conducted an experiment where I, true to the “that girl” routine, attempted to...
Continue reading...Trend Analysis: Who is “that girl”? (part 1)
Do we all know the same George Miller?
Is it really worth it? – What do the influencers on social media tell you about a beauty product.
How modern media can change your reality
Have you ever been scrolling through YouTube, TikTok, Reddit, Twitter or any other kind of media platform and thought to yourself: “How did I end up...
Continue reading...ASMR (video)
A year ago I had a discussion with a friend about ASMR. We had very different opinions: she is a fan, she listens to sleep ASMR...
Continue reading...The wired headset has become a new retro trend! Are young people tired of AirPods?
The Wall Street Journal published a review article on the topic of AirPods. However, the article is not discussing the newly released AirPods3 this year, nor...
Continue reading...Is Subway a person? Personifying Companies Through Social Media Influencers
This blog is a continuation of a previous blog “Corporate Tik Tok”. After my research on how corporate companies are creating personas for themselves and redefining...
Continue reading...The new snake oil marketplace
Today I read a news article about Dutch influencer Donny Roelvink who apologized for recommending a cosmetic medical procedure. He had had porcelain plates added to...
Continue reading...Fast fashion and influencers: social media made me buy it!
As Black Friday is approaching and has increased in popularity in The Netherlands, I thought it would be interesting to write about the impact of social...
Continue reading...Youtube fitness content, how it kept me more motivated to keep exercising.
I’ve had multiple subscriptions to multiple gyms, but after a few months I just had no motivation to continue going. I was either too busy or...
Continue reading...Behind the scenes: what does a twitch mod see?
Demi Lovato Taught Me English
This blog post discusses how the globalization of media and entertainment has facilitated learning other languages just by consuming content. Audio-visual styles of learning languages have...
Continue reading...CodeMiko – a new age of virtual creators
The Rise of the Influencer and its Implications on Social Media
I think my first memory of using a social media platform was probably MySpace. In all honesty, I only had one friend — two, if you...
Continue reading...The influence of ‘influencers’ on social media
In today’s day and age, if a company wants the public to buy their product, a social media influencer is the way to go. Instead of...
Continue reading...Social Media, Capitalism and Performance: ranting about living in a post-digital age
As I was philosophising about what topic to talk about in this week’s blog post, I thought about the people I looked up to in the...
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